We believe that sustainability has three fundamental pillars: Social, Environmental and Economic. That being said, our business is related to sustainability in that sense that our business model encompasses all those three pillars.
First of all, our project aims to provide a positive social impact within underprivileged communities through our partnerships with high schools within those communities where we go to provide hands-on trainings to the youths on how to start their own businesses in a legal manner rather than settle for selling drugs as a means to make money. Our social initiative enables the youth to see that there are more options when it comes to generating an income than being a gangster or drug dealer.
Second of all, we believe in saving the planet, hence the fact that we maximize our online Learning Management System as a means to deliver our lectures, events, workshops and training to our participants. In fact, by adopting an online-based education method, we drastically save on paper utilization and therefore have a positive effect on the environment as a result because fewer trees will be cut down.
Thirdly, because our comprehensive entrepreneurship course empowers unemployed citizens to become more active toward the economy by creating job opportunities not only for themselves but also for other people who are struggling to find employment. This way, the entrepreneurs that we mentor add tremendous economic value to the whole African continent as our entrepreneurship academy is online-based and therefore is accessible to every single African nation.
Moreover, we firmly believe that healthier (sustainable) entrepreneurial mindsets are the future of the economic growth of the African continent if we can manage to inspire the next generation of African entrepreneurs to start their own sustainable businesses very early so as to keep their mind challenged and busy in an attempt to channel their energy toward adding value to society rather than being a hindrance to it. Further, the private sector really can play a major role in the establishment of an entrepreneurial ecosystem that is conscious of the necessity to use financial gains for the betterment of social innovations, environmental issues and economic growth.
In fact, in the specific context of South Africa alone, the consequences of the effects of apartheid has caused the whole national economy to go down because of the inequality in the redistribution of wealth among all citizens. Plus, since the apartheid regime was very intentional about keeping the majority of the population uneducated, untrained and predominantly illiterate, there are still very few skilled individuals to fulfil both corporate and government jobs nowadays.
So, sustainability can only be achieved when mindsets are transformed and geared toward self-employment and up skilling citizens rather than focusing on creating incentives for entry level job-opportunities, which they will most likely not learn to work themselves out of because of extreme lack of empowerment.