Quiz Page 26 of 99 (PART TWO)

A. Mavusana Rooibos Tea has a standout business practice that could help to revaluate market standards when it comes to how tea is sourced. The company is committed to sourcing top-quality Rooibos tea leaves directly from local South African farmers who cultivate the ingredient in the Western Cape region. Every batch of tea is tested in a lab following strict compliancy standards in order to ensure that the brand is of the highest quality.

B. Vusumzi (along with his business partner) have put in great effort to promote Mavusana Premium Rooibos. They have literally gone door-to-door to promote their product and recently, Vusumzi has managed to build up a list of dedicated buyers by networking from a local entrepreneurship hub in his hometown. Through connections in the hospitality industry, he has clients ranging from guest homes and restaurants to cafes, and he has his eye set on the offices of the corporate world.

C. By taking his market research to the street and engaging directly with potential customers, Vusumzi was able to do something that the majority of the big Rooibos tea brands out there haven’t—connecting directly with the target audience. Such a personal take on brand and customer interaction is bound to set his product above the competition for many customers. In a way, this pushes competitors aside, since people who would have once purchased the supermarket brand will now make the effort to seek out Mavusana instead.

D. Vusumzi is building a brand that endeavours to stand out from mass-produced household names. He is achieving this by concentrating on building a product for customers who value organic, sustainable, and ethical practices. The brand name and packaging is inspired by African print design and each teabag carries the phrase “masiphunge”, which means “Let’s have tea.” These little details can help realign customer expectations and create expectation within a niche market.

E. Vusumzi Mokoena was led to his business idea because of the problem he found on the shelves of most supermarket stores: the tea on offer was bland and lacking in flavour. In order to disrupt the industry, he knew he needed a product that potential customers would consider to be high value. By focusing on highlighting the quality of his tea brand, Vusumzi is breaking into the local market as a competitor and innovator.

F. Mavusana cuts out the middleman and sells directly to clients at competitive prices. It’s range of rooibos tea blends can be purchased directly through their online store via the official website. The company makes use of social media platforms Facebook and Instagram to advertise and remind customers of the brand’s dedication to local business development and the acquisition of high-quality ingredients for their product. Customer feedback and testimonials are shared on the website to further promote the company’s respectability within the community. It also offers a subscription-based service whereby customers can receive their favourite tea blend on a regular basis. This guarantees customer retention and predictable revenue streams.