Quiz Page 29 of 76 (PART THREE)

1. The business conducted extensive 1.__________ in order to determined the preferences and 2.__________ of their target market in relation to household and personal care products. The outcome of the research showed that people were very keen on purchasing eco-friendly and non-toxic products since global awareness of the negative impact of traditional products was on the rise. People were increasingly 3.__________ products that did not adversely affect both their health and the environment.

2. The Honest Company’s 4.__________ is their commitment to providing high-quality, eco-friendly, and non-toxic goods that are safe for both the environment and consumer’s families. A 5.__________ model delivers products directly to client’s doors which taps into the 6.__________ that most people have come to enjoy and expect nowadays. 7.__________ is a very important detail in maximizing a business’s 8.__________. And the company also charges a 9.__________ price while delivering high-quality offerings. By identifying the market and economic value, and leveraging their unique selling point, The Honest Company has been able to establish themselves as a 10.__________ in the eco-friendly household and personal care products market.