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Creativity works alongside innovation to help entrepreneurs think outside the box and develop products and services that offer distinctive solutions to obstacles faced within their target market. With it, they pinpoint fresh market opportunities and establish novel business models which, in turn, mould a one-of-a-kind brand identity.

When an entrepreneur nurtures creativity within the workspace, they motivate employees to nurture their own creative perspectives and concepts and to take measured risks. With what result? They position their organization to disrupt the market with their products or services, setting up novel niches within that market and ultimately, boosting profits. Competition is cutthroat; creativity is the key to shining a spotlight on your venture and achieving long-term success.

Learn more in Activity Three.