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Use the same model now to brainstorm how those various situations can impact your business creativity process.

Ask yourself:

• What are the surrounding natural conditions that might have a positive or negative impact on your business?
• What laws and regulations do you need to consider in relation to the type of business you wish to establish?
• How is the current political stability in your country?
• Could there be any foreseeable obstacles standing in the way of establishing your business?
• What is the social development level of your target market?
• Describe the economic level of development in your target market. What trends do you need to research? What is the current market trend?
• How could you contribute to this current trend?
• How do you think you could ‘shake things up’?

WATCH the following video on counter-intuitive thinking:

Abandoning Logic: How Embracing Counter-Intuitive Ideas Could Make You Billions – YouTube

Environmental elements that propel counter- intuitive thinking (Business Creativity Guidebook, pgs. 64- 73)

NATURAL CONDITIONS

The findings of a research study revealed that environmental triggers exist which enhance creativity. These triggers may be abstract or tangible. depending on the degree of sensitivity of each individual… No matter the difficulties that you might face dues to hostile geographic circumstances, you need to apply yourself to delve in even more and allow the encumbrances of your surroundings to birth fresh ideas in your mind.

POLITICAL CLIMATE

In most countries, political institutions and other related political authorities usually play a major role when it comes to formulating the rules and regulations that have a direct impact on the way entrepreneurs conduct businesses within their targeted market of goods and services.

SOCIAL LEVEL OF DEVELOPMENT

The state of the mentalities of the people in your physical place of business…The level of social development of a country can affect the purchasing power of its inhabitants and subsequently create new financial avenues for the most persevering and hardworking entrepreneurs.

ECONOMIC LEVEL OF DEVELOPMENT

The economic level of development within your area of operation may determine not only both the quantity and quality of your output or production, but also the recurring demand of your goods.