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Counter-intuitive thinking involves challenging the norm and resolving issues from a different perspective. In the context of entrepreneurship, this means questioning established business models and developing innovative solutions to problems. If an entrepreneur wants to identify unmet customer needs, discover novel ways of creating value, and stand out from the competition, they need to adopt a counter-intuitive mindset.

There is no doubt that in order to get a new business venture off the ground, an entrepreneur taps into nurtured creativity that translates into tangible and practical innovation. This means they think outside the box and challenge traditional assumptions. A counter-intuitive approach allows them to pinpoint fresh opportunities, establish new solutions, and formulate unique value propositions. In the end, counter-intuitive thinking paves the way for disruptive innovation.

In the next activity, you will get a taste of how you can develop your creativity in a way that opens up opportunities to establish a new business.