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GENERATING AN INNOVATIVE IDEA FOR A PRODUCT OR SERVICE

THREE EXPERIENCED RESEARCHERS ON THE TOPIC, WOODMAN, SAWYER (2010) AND GRIFFIN SUGGESTED THAT A MIXTURE OF SPECIFIC INDIVIDUAL DIFFERENCES ANTECEDENTS LEAD TO INDIVIDUAL CREATIVITY, WHICH INTERACT WITH GROUP CHARACTERISTICS, AND THEN INTERACT WITH ORGANIZATIONAL CHARACTERISTICS. HOWEVER, WHEN PUT TOGETHER, THESE INDIVIDUAL, GROUP AND ORGANIZATIONAL CHARACTERISTICS INTERACT TO PRODUCE CREATIVE BEHAVIOR AND THE CREATIVE SITUATION, WHICH IN TURN LEADS TO A CREATIVE (OR INNOVATIVE) PRODUCT, PROCESS OR SERVICE. THIS IS HOW THE MERE CREATIVITY OF ONE OR MANY ENTREPRENEURS LEADS TO THE ESTABLISHMENT OF THRIVING CORPORATIONS, AND THESE ORGANIZATIONAL CULTURES FOSTER THE CREATION OF DISRUPTIVE INNOVATIONS.

-(Business Creativity Guidebook, pg. 116)

In Toward a Theory of Organizational Creativity, (1993), authors Woodman, Sawyer, and Griffin developed their multilevel model of creativity. They stated that having insight into organizational creativity would imply understanding the following five factors: the creative process, the creative product, the creative person, the creative situation, and the way these factors interact one with the other.

-(see Business in Creativity Guidebook, pg. 116)

1. The creative process in organizational creativity involves a combination of creativity, critical thinking, collaboration, and problem-solving skills to generate new and innovative ideas or solutions that can help organizations succeed in today’s rapidly changing business environment. It refers to the series of steps or stages that individuals or teams within an organization go through to generate new and innovative ideas or solutions.

2. The creative product in organizational creativity refers to the tangible or intangible outcome of a creative process within an organization. It could be a new product, service, process, design, marketing strategy, or any other innovative solution that adds value to the organization or its customers.

Click on the right word in the following paragraphs related to the creative product:

3. A creative person can be an asset for any start-up by bringing fresh perspectives, new ideas, and a willingness to take risks. They can help to foster a culture of innovation and creativity, which can be critical to success in today’s fast-paced and rapidly changing business environment

Consider the following questions and make notes in your business journal.

🗫 Forum: Discuss the questions with your peers on the Lecture 2.1 online forum:

What inspires your creativity in the business setting?

How do you balance creative expression with practical constraints and deadlines?

How do you encourage and foster creativity in your team or organization?

Can you share a specific example of how your creativity led to a successful project or outcome?

How do you stay up-to-date with new creative trends and technologies?

How do you handle creative differences or conflicts within your team or organization?

Can define your journey through your creative process, from ideation to execution?

How do you measure the success of a creative project or initiative?

How do you overcome creative blocks or burnout?

Can you develop any tips or advice for individuals or organizations looking to enhance their creativity?

4. Organizational creativity refers to the ability of an organization to generate new ideas, products, or services through the creative contributions of its members. The creative situation in organizational creativity is the context or environment that supports and encourages the creative process.

Click on the right word in the following paragraphs related to the creative situation:

A favourable creative situation in a startup would have the following characteristics:

5. Having a thorough understanding of how the creative process, product, person, and situation and how they interact with one another, will lead to a more comprehensive grasp of organizational creativity.