Topic Category: short-course

Austrian-born american management consultant Peter Ferdinand Drucker, also referred to as the ‘business thinker’ due to his lifelong devotion to the importance of innovation and entrepreneurship in modern society claims: ”Innovation is the specific function of entrepreneurship, whether in an …

GENERATING AN INNOVATIVE IDEA FOR A PRODUCT OR SERVICE THREE EXPERIENCED RESEARCHERS ON THE TOPIC, WOODMAN, SAWYER (2010) AND GRIFFIN SUGGESTED THAT A MIXTURE OF SPECIFIC INDIVIDUAL DIFFERENCES ANTECEDENTS LEAD TO INDIVIDUAL CREATIVITY, WHICH INTERACT WITH GROUP CHARACTERISTICS, AND THEN …

Creativity works alongside innovation to help entrepreneurs think outside the box and develop products and services that offer distinctive solutions to obstacles faced within their target market. With it, they pinpoint fresh market opportunities and establish novel business models which, …

This diagram is featured in Business Creativity Guidebook on page 54 and illustrates the process of creativity according to Torrance’s research. Torrance, who devoted a great part of his professional life to the field of creativity, endeavoured to define this …

“HOW TO BE CREATIVE ENOUGH TO START A NEW BUSINESS VENTURE” After years of scientific research in the field of creativity, a prominent scientist named Michael Mumford (2003) stated: “Over the course of the last decade, however, we seem to …

Watch the following video, “How Linda Hsiao Transformed Her Ceramics Hobby into a Successful Business” by GoDaddy. Notice how her imagination was linked to her passion and how she then transformed that passion into an innovative business idea that has …

INTRODUCTION

The following diagram showcases how a creative working climate is established (according to Isaksen, 2009). The diagram is on page 80 of your Business Creativity Guidebook. Use the above diagram to complete the exercise below.