Topic Category: short-course

After the entrepreneur has developed their innovative idea, they must now consider a crucial element related to executing the idea and bringing it life: the setting up of a creative working environment.  LinkedIn carried out a survey which showed that …

ACTIVITY THREE “…innovation is a core characteristic of any entrepreneurial endeavour…”(Business Creativity Guidebook, pg. 122)

The fact is that ANYONE with a sense of entrepreneurship is capable of developing and harnessing creativity with the goal of establishing a successful business model.  Creativity takes time and effort; it is an organic, ever-changing element within the mindset …

CASE STUDY Andile, 24, is a forward-thinking woman who loves to keep up with the latest beauty and style trends. She has noticed that there are many freelancing stylists in her community who are really good at what they do. …

Counter-intuitive thinking involves challenging the norm and resolving issues from a different perspective. In the context of entrepreneurship, this means questioning established business models and developing innovative solutions to problems. If an entrepreneur wants to identify unmet customer needs, discover …

Use the same model now to brainstorm how those various situations can impact your business creativity process. Ask yourself: WATCH the following video on counter-intuitive thinking: Abandoning Logic: How Embracing Counter-Intuitive Ideas Could Make You Billions – YouTube Environmental elements …

REAL-LIFE CASE STUDY: THUMELA app Please play the LISTENING activity: Zamokuhle Twala, a young male from Ladysmith in KwaZulu-Natal, had always been passionate about using technology to solve everyday problems. After graduating from university with a degree in Computer Science, …

“COUNTER-INTUITIVE THINKING TO GENERATE A UNIQUE BUSINESS MODEL” IN MOST CASES, DISRUPTIVE PRODUCTS OR SERVICES ERUPT STRAIGHT FROM THE DEEPEST IMAGINATION OF INDIVIDUALS WHOSE INITIAL IDEA APPEARED TO BE EXTREMELY COUNTER- INTUITIVE. THE EASIEST WAY TO APPLY THIS WAY OF …

Then welcome to PhilTech Business Academy—where entrepreneurial creativity is our business. This short course is an abbreviated introduction to the online course developed from the award-winning guidebook, Business Creativity—Learning to Apply Creative Thinking to Build Successful Business Models by established …