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“HOW TO BE CREATIVE ENOUGH TO START A NEW BUSINESS VENTURE”

AFTER YEARS OF SCIENTIFIC RESEARCH IN THE FIELD OF CREATIVITY, A PROMINENT SCIENTIST NAMED MICHAEL MUMFORD (2003) STATED: “OVER THE COURSE OF THE LAST DECADE, HOWEVER, WE SEEM TO HAVE REACHED A GENERAL AGREEMENT THAT CREATIVITY INVOLVES THE PRODUCTION OF NOVEL, USEFUL PRODUCTS.” IN HIS STATEMENT, MICHAEL MENTIONED THREE CRITICAL KEYWORDS FOR CONSIDERATION OF ASPIRING; NOVEL, USEFUL AND PRODUCTS. IN OTHER WORDS, CREATIVITY DERIVES DIRECTLY FROM THE NECESSITY FOR INDIVIDUALS FACING A PARTICULAR PROBLEM TO BRING ABOUT FRESH SOLUTIONS TO ALLEVIATE THE ISSUES INHERENT TO THEIR OWN SURROUNDINGS OR COMMUNITIES. WHENEVER THE OUTCOME OF THEIR THINKING PATTERNS BECOMES USEFUL TO THEIR CURRENT CIRCUMSTANCE, THE OUTCOME OR IDEA IS ‘CREATIVE.’

–(Business Creativity Guidebook, pgs. 52-53)

SO HOW CAN YOU BECOME SO INSPIRED AND ENLIGHTENED THAT YOU CAN ATTAIN A CREATIVITY LEVEL THAT YIELDS THE MOST INCREDIBLE BUSINESS IDEAS? HERE IS THE BILLION DOLLAR QUESTION: ‘DO I HAVE WHAT IT TAKES TO START A SUCCESSFUL BUSINESS, RIGHT WHERE I CURRENTLY AM EMOTIONALLY AND FINANCIALLY?” WHILE THERE IS NO FIXED ANSWER TO THAT SPECIFIC QUESTION, THERE ARE DEFINITELY WAYS TO ASCERTAIN YOUR CURRENT LEVEL OF READINESS. IN THIS LECTURE, WE WILL HELP YOU DEVELOP WHAT IT TAKES TO ACQUIRE THE NECESSARY CREATIVITY THAT ANY SUCCESSFUL ENTREPRENEUR NEEDS TO LAUNCH A BRAND NEW BUSINESS VENTURE.

-(Business Creativity Guidebook, pg. 53)