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• Andile and her friends often struggle to find a good stylist. They’ve relied on word of mouth.
• People in Andile’s community are not aware of the talented pool of stylists within the community.
• She interviews some of her friends and peers in the community to find out if they’d be keen to work with such an app.
• Andile uses short courses and video tutorials to create a mock up of the app.
• Her friends give her feedback. There are a few problems she needs to address.
• The improved app is tested again within the community and Andile considers further feedback, making any necessary adjustments.
• The app is released for general use with a modest marketing campaign to gain traction and exposure.