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In general, most consider creativity to be an innate talent possessed by only a few. But this is not true—especially in the world of entrepreneurship. The fact is that anyone with a sense of entrepreneurship is capable of developing and harnessing creativity with the goal of establishing a successful business model. Creativity takes time and effort; it is an organic, ever-changing element within the mindset of an entrepreneur. They tackle activities that pull them out of their comfort zone, attend conferences, read books and articles, and brainstorm ideas. They also understand the value of keeping a journal (or note-taking app) to jot down whatever is on their mind, what inspires them, and any idea that pops up—no matter how small.