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This diagram is featured in Business Creativity Guidebook on page 54 and illustrates the process of creativity according to Torrance’s research.

Torrance, who devoted a great part of his professional life to the field of creativity, endeavoured to define this expansive topic in the following way:

“Creativity is a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.”

Use this sample of information from the Business Creativity Guidebook to complete the following exercises: